Shane Carter · Brand & Visual Designer

Brands that leave the screen.

Logos, apparel, packaging, and campaigns that made it onto hats, jerseys, trailers, and shelves. Here is the work and what it did, from 139 athlete brands to a championship drop that pulled 13X its normal traffic.

I do my best work with small businesses and new launches: in early, building the brand, and growing it with you long after day one.

The wrapped Grub-N-HipHop boombox trailer
Grub-N-HipHopStartupIdentity, custom type & trailer wrap
Grub-N-HipHop main logo
Grub-N-HipHop · GnHH logo
Grub-N-HipHop Potluck Playlist cover
Grub-N-HipHop · Potluck Playlist
E-lete Sports wordmark
E-lete SportsOwn brandBrand system for 139 athletes
Shelton Sampson Jr. brand launch graphic
E-lete Sports · SS6
Emanuel Wilson athlete mark
E-lete Sports · Athlete marks
HEI5MAN campaign drop for Jayden Daniels
E-lete Sports · HEI5MAN campaign
Bayou Traditions merch inside label, powered by E-lete Sports
E-lete Sports · Bayou Traditions
Gray Gameday Stripes golf hat with the tiger patch on the green
Gameday StripesOwn brandNaming, identity & 270+ products
Alex Box North graphic with the championship logo
LSU Baseball 2025 National ChampionsOwn brandChampionship campaign, 13X traffic
Just Different tee and hoodie in front of Tiger Stadium
Just DifferentOwn brandViral graphic, 397K views
Gameday Stripes full logo
Gameday Stripes · Gameday Stripes logo
Three Hat Club hats: 1991 Natty, LSU Retro, LSU Vintage
Gameday Stripes · Hat Club
Origin of Greatness hair serum and hempseed butter in use
Origin of GreatnessClientRebrand, packaging & website
Origin of Greatness logo on burgundy
Origin of Greatness · OG logo
OG Hair Sheen with box
Origin of Greatness · Packaging
Origin of Greatness jar in use
Origin of Greatness · In use
Activate symbol
Activate · Activate symbol
Aerial of a kickball field with the Activate logo
ActivateClientApp identity & pitch deck
A team celebrating with trophies under the Activate logo
Activate · Game night
An athlete in a Fearless Ventures hoodie celebrating at an adaptive sports program
Fearless Ventures FoundationClientNonprofit rebrand & apparel
The beaded front logo
Give Cancer the FingerPassion projectFundraiser logo, hat & website

Logos & marks

Mailbox Millionaire Club logo
Gameday Stripes logo
BOOM Baseball logo
Grub-N-HipHop logo
Herbal OG logo
Give Cancer the Finger logo
Luxury Creative Group logo
Handsome Beauty logo
Austin Society for Creative Entrepreneurship logo
Origin of Greatness logo
Viral Shield logo
Just Different logo
Bari Gold logo
Visionary Distribution logo
BOOM Baseball 20 Years logo
Factory Studio logo
Give Cancer the Finger ribbon mark logo
Fearless Ventures Foundation logo
Honey Bee Trading Co. logo
Pinnacle Partners logo
Arcane Austin logo
Bat City logo
Simple Syrup logo
E-lete Sports logo
Jayar3 Entertainment logo
Wisco YD logo
Charge the Storm logo
Smart Start Tutoring logo
United Outkast logo
Ecospheres logo
God Still Performs Miracles logo
GoldBranded logo
Melén Group logo
Party Favors logo