I started out making signs

My first job out of LSU was at a sign company, where every design ended up huge, in public, and with someone's name on it. It's still how I judge my work. Does it hold up once it leaves the screen?

Then I helped build Grub‑N‑HipHop, a food and music brand with a core team of two. I drew its typeface, designed the boombox wrap on its trailer, made the visuals for its stage, and put together the pitches we took to sponsors. That's where I learned to turn an idea into something people line up for.

Since then I've launched two brands of my own. E‑lete Sports gave 139 college athletes their own logo and merch. Gameday Stripes goes up against Nike with LSU gear made by fans, and one of its graphics got posted by Lane Kiffin and pulled 397K views. I've had to sell what I design, so I know what people will actually pay for.

Now I do the same for small businesses and new launches. I get in early, build the brand, and stay as it grows. Origin of Greatness started as a brand update, and I'm still designing everything they put on a shelf.

Based in Austin, working with clients anywhere. BFA in graphic design from Louisiana State University.