Just Different
An original graphic that LSU's head coach posted on his own account, where it reached 397,000 views.
A Gameday Stripes project, my brand
- ForOwn brand
- Gameday Stripes
- Role
- Designer
- Year
- 2025 to 2026
- Result
- 397K views on Coach Kiffin's post
- Scope
The brief
When Lane Kiffin was named LSU's head coach, he kept getting asked why he'd leave Ole Miss in the middle of a playoff run. His answer was always the same: it's just different. I saw the phrase catching on and designed a graphic to go with it.
The approach
The state of Louisiana filled with tiger stripes, with his two words across it. Simple enough to read at a glance on a shirt, a profile picture, or a phone screen. Gameday Stripes put it on shirts, hoodies, and long sleeves in December 2025.
The design
Three colorways of the graphic, one for each shirt color.
How it spread
Fans screenshotted it, made it their profile pictures, and passed it around. Six weeks after our merch went on sale, it reached Kiffin himself. On January 18, 2026, he posted it to answer the question he kept getting asked: how does LSU land great players from all over the country? LSU football's own Just Different graphic came about five months after ours, in May 2026, and Kiffin posted that too.
The line
The graphic on the merch: a snapback, a tee, and a long sleeve, one for each brand color.
The outcome
A graphic that became the picture of a phrase. On the head coach's own account it reached 397,000 views, about seven times the official version. It also traveled without our name on it, which taught me to build the brand into anything made to be shared.