Gameday Stripes
A fan-run LSU brand I named and designed from scratch, now carried across 270+ products.
Also from this brand: LSU Baseball 2025 National Champions and Just Different
- ForOwn brand
- Gameday Stripes, co-founded
- Role
- Co-founder & Creative Director
- Year
- 2025 to present
- Result
- More than 270 products and 122 exclusive hats sold
- Scope
The brief
Gameday Stripes is an officially licensed LSU apparel brand I co-founded, made by fans, for fans. It has to hold its own next to Nike and the big licensed brands without their budgets, so the brand itself has to do the work.
The approach
I named it, wrote the slogan, and built an identity on athletic block lettering, LSU purple and gold, and a G emblem that works stitched on a hat as well as it does on a phone screen. Then I carried it into every product, post, and page.
Identity
The name, the slogan, a primary logo, a wordmark, a G emblem, and a purple, gold, and white palette.
Hat Club
The Hat of the Month Club was the heart of the line: exclusive hats, the only pieces we bought in bulk and kept in stock. I designed every one. Each monthly drop got its own post, built on one template so the feed stayed consistent.
Web & social
The same system runs the store and the feed. I designed the Shopify store to the brand and run it day to day.
The outcome
One identity carried through 270+ products, 14 exclusive hats, the website, and every post. A fan-run brand that holds its own next to the big licensed names.