LSU Baseball 2025 National Champions
A fan-run brand's championship collection that went head to head with Nike and the official gear, and pulled 13 times its normal traffic on title day.
A Gameday Stripes project, my brand
- ForOwn brand
- Gameday Stripes
- Role
- Creative Director & Designer
- Year
- 2025
- Result
- 167 pieces sold and 13X normal traffic on title day
- Scope
The brief
When LSU won the 2025 national title, fans had no shortage of places to buy championship gear: the school's official collection with Nike, plus every major licensed merch brand, all built on the official title logo. Gameday Stripes is a small brand run by fans, for fans. We couldn't outspend any of them, so we had to out-design them.
The approach
Instead of the official logo, I designed our own championship mark and built the collection around an idea only a fan would think of: the number 8. Everything was licensed and loaded ahead of time. The series was lopsided and the writing was on the wall, so we dropped it on social before the game ended.
The mark
A custom championship logo built for LSU's eighth national title, with versions for every product: a stars lockup for the chest, a tighter mark for hats, and a script Tigers version for softer pieces.
Built on the number 8
LSU has eight national titles, and the whole collection runs on that number: GR8NESS Lives Here, a number 8 jersey tee, and a diamond listing every title year. Then 4+6+3=8. In baseball scoring, 4-6-3 is a double play, second to short to first, which is how the final outs were made. Add it up and you get 8.
The road to 8
The campaign ran the whole postseason. "The road to Eauxmaha goes through The Box" carried the regionals and super regionals, both hosted at Alex Box Stadium. After LSU won the supers, I took the stylized logo from Charles Schwab Field, home of the College World Series, and rewrote it as Alex Box North, what LSU fans lovingly call it. Once the title was won, the same graphic carried the championship logo.
Live before the final out
Everything was designed, approved, and loaded the day before the clinch. The drop went live on June 22, 2025, the day LSU won it, as a collab post with Alex Box Stadium's official account. The store had 893 visits that day, about 13 times a normal day, and the post has reached 12,000 views on X. For a fan-run brand, that's a breakout day. The post is still pinned on our X profile.
The merch
Hats, polos, hoodies, posters, flags, stickers, and youth sizes, all from the same system.
The outcome
Proof that original design can compete. Up against Nike and the school's official championship collection, a small fan-run brand with its own logo and its own ideas sold 167 pieces and pulled 13 times its normal traffic on title day.